Most experts and brands gain followers through bloggers, targeted ads, and sweepstakes. Are there other ways? Of course. And often they are cheaper and more efficient than standard ones.
Commenting is a free method of promotion. You leave catchy comments under other people’s posts to draw attention to your profile.
Commenting can be divided into two types:
- conscious commentary.
Spam is when a user leaves the same comment under the maximum number of posts. For example, a beauty salon writes, “We’ll give you a women’s haircut in Moscow for 500 rubles.” Or like this:
Spamming with the same messages is a bad strategy; moreover, the account can be blocked.
Conscious commenting is when you read posts and respond to a topic. On large blogs, cool comments on a topic get a lot of likes and are displayed at the top above others. Jokes and personal experience are especially good:
Efficiency is very important in commenting. The earlier you write a comment, the greater the chance that the maximum number of people will see it. Therefore, put notices in advance on all blogs that you are going to comment on.
Go to the blogger’s profile, click on the bell and turn on notifications for publications:
There are no secret tricks in commenting. The main thing here is a systematic approach and constancy.
The experience of a blogger who gained several thousand subscribers with the help of commenting
Passing courses and marathons
An important caveat: courses should be on SMM, marketing, copywriting, Instagram development, etc. Refresher courses that are held directly on Instagram are also suitable. Courses must have chat rooms where participants can communicate.
How does taking courses help you gain subscribers?
Firstly, it gives motivation and tools for promotion. Secondly, in most courses, students get to know each other. In course chats, you can meet like-minded people and subscribe to each other. Subscribers who come from joint courses are of high quality. These are people who are also interested in developing their accounts and sharing your goals.
Writing articles for the media.
A powerful way to gain followers on Instagram for free, which is rarely used. It may seem that publishing in popular media is difficult, but it is not.
Any writing expert can publish useful materials in the media in exchange for advertising their account or project. In some cases, you will even be offered a fee. It’s simple – publications need good materials, and they will gladly host your useful article in exchange for a link.
The easiest materials to publish are personal experience and expert opinion. It is also easiest to insert your link with a call to subscribe to such material:
How to work with revisions
Create a table with links to the media where you want to write.
Enter links to portals, emails of the editorial office, and names of editors, and add a column for comments.
- Compose a letter template that you will adapt to each specific media.
- Send out letters.
- Send a reminder after a week to those who haven’t responded.
- What should be in the letter
- Who are you, and why can you be trusted.
- Topics that you propose for publication or the finished material.
- Your conditions for publication.
You probably have colleagues with whom you can arrange a dialogue on the air. Ethers have many advantages:
You can exchange an audience with the second participant and natively advertise each other.
You can advertise to each other before and after the broadcast.
You can get close to existing subscribers and show yourself in an unusual format.
The live broadcast will appear first in the list of stories, and a notification about it will be sent to both your subscribers and the subscribers of your colleague. This is a very strong format.
Reels is a relatively new feature on Instagram. Here you can shoot short videos and add music and effects.
All functions of this format became available in Russia quite recently. Now it is one of the most live channels for attracting followers on Instagram for free.
As in TikTok,the algorithm shows Reels even to users who do not follow you. The reach of these videos is usually higher than that of posts on the same account.